Established as Letting Agents in 1989
Training Letting Agents since 1997
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in association with
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Our Boost-Start Marketing Plan
The Boost-Start Marketing Plan is included in Section 4 of our Manual
The obvious advantage of setting up your new letting agency with the Southcourt Letting Agency Business Package is that you will benefit from our considerable experience. We've done all the legwork, and have tried most marketing methods in the course of growing our own successful property management business. We know what works and what doesn't work, and therefore so will you.
OK, so you're ready to start trading, and all you need now is some customers. The big question is, when starting a letting agency from scratch, how do you find them, and which come first - landlords or tenants? The answer may surprise you, but getting this stage right will enable you to make a rapid and satisfying start, and quickly begin generating income.
The most effective methods of locating, contacting and signing up local landlords onto your books do not involve advertising at all, and are more or less cost-free! Local press ads are not really very effective, because only about half of the landlords who own properties in your town will live locally, so 50% will never see your ad.
Instead, we explain a couple of very effective ways to find and sign up landlords. Provided you do as we recommend these methods should work wherever you are located. Once up and running you can of course continue to utilise the same cost-effective processes time and again to keep up a regular supply of landlord clients and steadily build your letting agency business, instead of your advertising bills!
But this is only part of the answer. You will also need one or more USPs (unique selling points) in order to stand out from the competition by offering something different, and better, than other letting agents in your area. We explain several way to achieve this.
Once you have properties on your books, one of the most cost-effective and efficient marketing tools these days for letting agents is the internet. It is also a great equalizer, enabling smaller letting agents to compete successfully, and appear as established as 'the big boys' at minimal cost.
In the early days of your business, when you are perhaps on a limited budget you can advertise your properties on the numerous free property portal sites that we list, and as time goes on you may also wish to utilise one or more cost-effective pay-per-click portals such as Zoopla, and even subscription portals such as RightMove and FindaProperty.
About our Property Portal Upload Software
Whilst on the subject of the internet, you may wish to note that we are unique in that, unlike any similar business package you may see advertised, we include portal upload software which enables you to upload your properties to more than 50 property portal sites! No other system allows uploads to so many portal sites (even though some claim to do so!). Click the Rightmove logo on the left for more info on our portal upload software.
As for ongoing marketing as your letting agency business builds and takes shape, we list the various options available to you, as well as detailing how to effectively service your list of waiting tenant applicants, and how to gain repeat business from both landlords and tenants, again and again. There are two sections of our 260 page manual which deal with letting agency marketing, comprising a total of 24 pages. See Letting Agency Manual.
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We Provide a Feature
Rich and Cost-Effective Property Website Solution
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List Properties To Let On Your Website
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List Properties For Sale On Your Website
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Property Portal Software - Upload To Major Portals
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Upload to numerous FREE Property Portals at the Touch of a Button
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3 Years' FREE Full Hosting & Email
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Choice of Designs & Colours
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Printable Custom Property Particulars
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Upload and Manage Your Properties 24/7 More...
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“Just a brief note to thank you for your time and help when I used the Telephone Support Line. I am much impressed by your patience and obvious expertise and as I am about to launch my website I may well be ringing again for advice. The more that I use and refer to the business package the happier I am with it.”
Mr B J Schofield
“Whilst writing I must compliment you on the Business Package. The manual has become our ‘Bible’. Our business has developed rapidly over the last 12 months, and thanks to your methods the ‘competition’ has been no competition at all!”
Alex Chang
“Just thought that I would drop you a line to thank you for finally getting me into gear in the lettings business. Although I had been considering it for a while, it was our conversation together with your information pack that finally persuaded me. Anytime you require a testimonial please do not hesitate to contact me.”
Mr Mark Shaw
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